Product pages get the attention and category pages get the traffic. If yours are thin, duplicated by filters, or buried under faceted navigation, that is usually where the money is going.
Ordered by what tends to move revenue on a real catalogue.
The pages that actually rank for what people search. Structure, content and internal linking.
Index, canonical or block — decided deliberately. Filters left crawlable can generate thousands of near-duplicate URLs.
Correct price and availability, so results show what you actually have in stock.
Handled so you keep the ranking rather than serving a dead page or a soft 404.
If your margins cannot support the cost of acquisition on a contested product term, ranking for it does not help. Better to win the specific, lower-volume searches where you are actually the right answer.
We do not run advertising accounts of any kind. This is organic search only.
We reply with a view on whether we can help, and say so plainly when we cannot. No obligation.